Social Marketing vs Social Media Marketing Infographic
“Social marketing, is that like Twitter and Facebook and stuff?”…If you work in social marketing, it’s likely that you spend a lot of your time disambiguating the terms ‘social marketing’ and ‘social media marketing’, especially if you talk work to people outside the sector.
It’s galling to a social marketer that their beloved 40-year-old discipline is being confused with this cheeky, upstart little corner of the internet that’s rapidly taking over the world. So what to do? Design a behaviour change campaign to raise awareness around the use of the correct nomenclature? Well, maybe not, but we’ve designed an infographic (below) that hopefully clears up some of the primary differences.
It all gets more confusing because both social marketing and social media marketing involve marketing theory. And social marketing CAN involve social media. And social media marketing CAN be used for the social good (charity campaigns etc – here’s a brilliant example of an online campaign we helped publicize in the UK recently). So what’s the difference?
Well, simply put:
Social marketing is designed to lead to changes in behaviour, changes in policy or changes in environment to benefit the social good. Social media is a tool (alongside direct marketing, advertising etc.) which utilises social networks to drive sales (in accordance with a marketing plan), create positive PR and/or drive brand awareness.
Both represent a shift towards consumer orientation to realize organizational (social) goals and tailoring the product to the customer.
Hope that helps!